January 14, 2020: How to Sell Heat Pumps to Contractors and Homeowners!
with "the Father of Electrify Everything" Nate Adams
The kitchen table transaction is the key to residential electrification: if homeowners aren't willing to write checks to buy heat pumps and contractors aren't comfortable selling them, nothing happens. Nate Adams has spent a decade pulling apart this Gordian knot. Nate discusses the lessons learned and the counterintuitive ways to solve this wicked problem.
fPanama Bartholomy is the Director of the Building Decarbonization Coalition.